In the mid-1980s, Hyundai started expanding its sales into the North American market, starting with the Hyundai Excel. In the years after it, the company has expanded into producing luxury vehicles, SUVs crossover, and now its latest reiteration, the 2018 Hyundai Kona, is a step forward into a comfortable throwback, the hatchback design.
The original hatchback was introduced in the 1970s. The idea was to create a smaller vehicle that had the capability of having a rear door that expanded all the way up in much the way that their larger counterpart, the station wagon, did. In fact, much like the station wagon, hatchbacks were designed to have fold-down seats. The main difference between the hatchbacks of old and the station wagon was the efficiency.
The same can be said for the new generation of hatchbacks. After years of luxury SUVs, consumers started downsizing. Not only was the maintenance exorbitant, rises fuel prices made the gas prices sky rocket, causing many people to trade in their SUVs for more economical vehicles. Along with this also came the consumer desire to reduce their carbon footprint. This created a ready market for smaller vehicles such as the crossover and the hatchback. Hence the need for a vehicle like the 2018 Hyundai Kona was born.
However, this hatchback model is as far from the original as horse and buggies are from the first automobile. Hyundai not only put its heart and soul into the design, but also the latest generation of technology as well. This model features Bluetooth connectivity, a wireless charging station, touchscreen display, and rearview camera assist. This model can also come equipped with a nifty feature called the head’s up display, which puts the vehicle’s stats, such as speed and navigation on the dashboard. Talk about next generation!
There’s so much more that can be said about the 2018 Hyundai Kona, but it would be better for you to experience it for yourself. Join us at World Cars Hyundai for a test drive of this one-of-kind vehicle.